Professional Wedding Photographer Peterborough: The Haggle

wedding photographer PeterboroughMany of us want to use the service of the profession because we know the kind of differences that they can make. Yet, we don’t know how to haggle our way there or getting them to work for us at a lower rate. There’s a way to do just that if you want and you can pay a much more affordable price in exchange for the service of a capable wedding photographer Peterborough.

2, 4 or 8 hours

You should really consider when is the most important time of your wedding. Discuss this with your partner as it will help you in setting your priority straight. There are some people who went with the 2-hour ceremony part because they think that’s the most important part of the day. Others go for a 4-hour reception part because more people will be attending it.

This is a way to go around the usual 8-hour option photographers offer. If you still want the pictures, you can have a friend or relative take the pictures of the rest of the day.

The album

There’s a lot of options on wedding album if you know how it works. Some photographers are not very flexible with it, but some are pretty eager to hear out your personal preference. The price defines the quality almost every time with albums. Between albums and books, albums last much longer, but store less and cost more. Books store more but are less durable.

If you can, we’d suggest that you go with printing out a wedding album directly from your photographer. You can opt for 30-50 images if you chose a 2 or 4-hour session with your wedding photographer Peterborough and some photographers, like www.emmajoyphotography.co.uk are eager to do so.

Personalizing

The key to having just the things that you really want from your photographer is to personalize your wedding photography package. This is an effective method to eliminate the ones that you don’t really need and only get the service that you need. Some photographers offer their clients extra services, such as 2 additional hours aside from the wedding day.

Take up a paper write up the things that you need and show them to your photographer. Discuss with them that all you need are those and see how much the price can go down. Some photographers are pretty nice enough to really count it, while others settle with a base price for whatever kind of package their client wants.

Exchange

In exchange for something else, you can ask for a small discount from your photographer. Many of them need constant marketing and exposure to couples because all their clients are one-time clients. You can offer help in promoting their business or account through your own or others. This is a way to keep the price low but still gain the professionalism of your photographer.

Others might resort to referral methods which allow them to get a discounted rate if they manage to bring in a customer. This is the least favored method as it’s pretty complicated to get the discount and that friend has to actually sign the contract before you can get the discount.

These are 4 things that you can do to haggle your way with a wedding photographer Peterborough. They won’t cause your photographer to drop their quality or remove important things from the package.

Wedding Photographer Lancashire Myths You Need to Cast Out

Twedding photographer Lancashirehe world of photography is very concerned about the fact that there are too many random tips and myths that people keep spouting off. They like to start with ‘things you need to do with your wedding photographer Lancashire’ which ends up counterproductive to what you wanted to happen.

Help yourself by throwing away all those dangerous notions that can potentially ruin your wedding pictures! As long as tomorrow is not your wedding, you’re never too late to change things.

Making them a shotlist

Okay, so, many couples are probably worried that their wedding photographer won’t remember or miss several important things from their wedding. Maybe it’s that flower arrangement on the table, or maybe it’s the bride’s handmade basket, you name it.

But, often, the shotlist goes way beyond a reminder; it becomes an order of everything the photographer has to shoot. Now, photographers understand the concern. They know that people can become worrywarts when they’ve got only one shot at doing things. That’s true, but isn’t that why you’ve paid so expensive for the service?

Imagine you came into a restaurant and made your order. Making them a long-ass shotlist is like handing the waiter a list of things you want in that menu, which is, well, not your job to do. The chef has been trained and is paid to decide the things that go into the food and dress it for you. All you need to do is sit, enjoy, and pay.

On the other hand, special reminders, like not to forget shooting that handmade souvenir with the bride, can be likened to asking for extra cheese on your burger. You don’t decide everything, but you want them to not forget the important things that are different from each client. And you do need a capable wedding photographer Lancashire like www.jadedohertyphotography.co.uk who do not forget such important things.

I don’t need to tip my photographer

Well, this is yet another weird idea the internet has been spreading. It’s completely up to you whether you want to tip them or not. Just because they own the studio, that does not make them the guy that earns everything. Remember that they have more responsibilities, more things to pay and if you think they’ve done a great job for you that is worth the extra dollars, just do it.

Remember that tipping is just one of the most common way to show your gratitude. An example is the case of a couple who described that their wedding photographer Lancashire went the extra length to make sure nothing is wrong with their wedding. They went as far as providing an impromptu photo booth because the one that was hired did not show up. No extra fee asked! Tipping is just out of question.

Experience is not a factor to be considered

Is experience not a factor? The biggest question I’d like to ask here is how is that even possible? If there is any line of work in photography that requires a lot of experience, that’d be wedding photography. There are too many reasons that experience is important. It helps tackle the possible problems, save you from the time of having to
wait for your wedding photographer Lancashire to adjust, so on and so forth.

Boudoir Photography: Start Here

boudoir photo shootPlanning to take a boudoir photo shoot session? You might be confused as to what you should know and what to expect. It’s not exactly a topic that you can ask anyone and it’s not something that just anyone had done it before.

Knowing this, we’ve compiled an easy to understand guide about boudoir photography. With this, you’ll be able to start your search, such as who to shoot, where to do it, and what to bring as well as what to expect.

What is boudoir photography?

While you might be imagining sexy women in lingerie, underwear or in naked condition having their pictures taken in sexy poses, you might not exactly understand what it is. Some even find it similar to porn pictures. Boudoir means the private bedroom of a woman. The style is usually romantic, sexy to suggestive, which explains those sexy poses you’d see when you search for boudoir photography.

What happens in a boudoir photo shoot is that you’d be asked to pose in the way you feel most confident in. The point of it is to explore and show the side of you that no others know. Because boudoir pictures are usually gifted to the significant others, you’d want them to see the most desirable side of yours.

Who should I ask?

If you’re close to getting married, you can ask if your wedding photographer can also help with taking boudoir pictures of yours. You also need to consider how your partner will feel if your wedding photographer is of the opposite sex. They don’t want to know that your half-naked body has been seen by others.

On the other hand, there are also many other photographers out there who provide boudoir photography aside from their main work. Since it’s not something that would be appropriate with their main line of business, it’d be on a separate home page.

How is it done?

This is the most awkward part. Deciding to do it and to actually do it are two different things. As awkward as you might be, your photographer understands that. Which is why, some people would prepare a glass of wine, champagne or beer while chatting to get you used to the condition. Not until you’re drunk, of course, because it was meant to get you relaxed.

The first few shots will look really awkward, don’t worry. As you proceed, you’ll be able to feel more comfortable. You’ll be able to start showing that nice curve and alluring smile. You know yourself and partner better, so if there’s anything that usually turns him on, you can share this with your photographer.

Bringing your ‘closet’

The theme of the photo shoot is the woman’s private bedroom or closet. So, bring the sexiest lingerie, underwear, and nightgowns. The best part of all these pictures is that you have to wear them the night your man received the pictures. Bringing something in his favorite color, as well as some basic colors, like black and white would be nice.

Execute the finishing move by appearing before him in the very lingerie he saw on those pictures. The rest is up to you to continue!

Six Steps To Get Started in the Photography Business

Photography business these days has become more competitive than before, with so many players now vying for a piece of the market and be able to earn big in the process. And for many people who are thinking of starting up a photography business, these challenges can be daunting for someone who has little to no experience in managing a business to handle. Thus it is important for to first assess whether he/she can handle the work and stress involved in doing business.

For those who have the traits needed like Julia West, as well as the determination to go into this field, congratulations. While the business can be tough, it does not mean you will not make it if you have those traits and the determination to succeed. To help you along the way, here are 6 steps that would help you get started in the photography business

1 – Choose a specialization

There are so many fields in photography available but as a photographer, you must choose which field you would specialize. While there is nothing wrong with specializing in different fields, you are spreading yourself too thin that in the long run, you would not be able to handle the demands of being a photographer with multiple expertise. Besides, you would not be able to become an expert in photography with multiple expertise without mastering one over the other. Choose a field that you have a keen interest and that you will be comfortable with and stick with it. You will eventually thrive as a photographer even if you won’t learn about other fields.

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2 – Have a business plan prepared

As with any business, getting into the photography business involves a lot of planning. And that planning must take into consideration your current resources, however meager they may be. After all, majority of the successful businesses we see today started out small, so there’s no shame to make use of what you have. Also consider in your plan the means and the timeframe in getting additional investment or possible expansion and whether they can be achieved realistically. If not, make sure you adjust your plan accordingly based on what can be realistically achieved.

3 – Make an initial investment

With a business plan drawn out, the next step would be to make an investment in your business. We are talking about investment here not just the financial but also in terms of equipment or other things you may need to have to start out. For this, try to get in touch with people who would be willing to help you get started with your business with your needs. And If you would go with this route, make sure you make a convincing argument that investing in your business would be worth it and that you have on duping your potential partners.

4 – Have a website

In this day and age, it is no longer an excuse for photographers to not have a place to showcase their works. While some photographers are content to use social media to do that, it will give you an advantage if you have your own website to showcase your output, as well as what you can do. Also, having your own website increases your brand’s worth, giving you an edge as some clients tend to look favorably on photography businesses that have their own websites.  It does not matter if you have your own domain or you made it through a free site creation platform like Blogger or WordPress. The content is what matters the most.

5 – Go social, online and offline

Apart from your web site, you can use social in promoting your business more effectively. You can advertise your brand or do something simple as sharing some of the photos you have taken as a marketing strategy, promoting them as viral content. If you can, try to learn about social media marketing to effectively promote your business. Of course, going offline social networking is very effective too in reaching out to potential customers and partners. Spreading the good word on your business via word of mouth is an effective tool to get your service across.

6 – Learn and invest continuously

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With so many advances going on in the field of photography, one who is in the business of photography must be abreast with these developments. Keep developing that knowledge and the skills to be a better photographer. At the same time, as you are earning in the business, continuously invest with the best equipment you can afford to ensure better photos which in turn would lead to bigger profits for yourself and your business.

Checking Out The Canon EOS 7D Mark II

Canon’s EOS 7D was considered one of the best DSLRs that Canon has ever made as it had a number of great features that made this camera ahead of its class then.

Five years later, as the original 7D has stuck around for quite too long, Canon introduced its successor, the EOS 7D Mark II. Not quite inspired for its name but it seems to at least continue the positive experiences its predecessor first brought. So let’s see how this camera fares in this review.

Features and Design

The Canon EOS 7D Mark II is a 20 megapixel camera with a CMOS APS-C Sensor. It also has Dual Pixel CMOS AF technology of that model, allowing it to smoothly and confidently refocus during Live View and Movies, as well as an 8 channel readout, supporting the faster continuous shooting speed of 10fps and 1080p video at 60p.

It also offers a highly customizable 65 point autofocus system, all of which are cross-type sensors, with the center point sensitive down to -3EV, allowing for better focusing of subjects. It also offers twin memory card slots for more storage. It all adds up to a highly confident DSLR, especially for sports, wildlife and event shooters.

Camera body is pretty much solid and the controls are laid out almost the same as that of the 7D. Its viewfinder is one of the best viewfinders you can find in a DSLR, providing a lot of information you may need. It also has a good LCD screen as well. However, unlike a number of camera LCD screens these days, the 7D Mark II’s LCD is neither a tilting screen nor a touch screen.

As far as connectivity is concerned, this DSLR offers GPS metadata to geotag images captured. However, it does not have a built-in wifi connectivity. You would need to buy either a Canon accessory for wi-fi capability or get wi-fi memory card for instant sharing online.

Feedback

Canon’s EOS 7D Mark II is simply one of the toughest, fastest and most confident DSLRs, especially for sports and action photography. Compared to the first 7D, the Mark II is a huge improvement.

There’s a lot to like here. The headlining 65-point AF system and 10fps continuous shooting really are a powerful combination, especially when coupled with evaluative metering. Configured to deploy intelligent tracking and recognition, the 7D Mark II allows you focus on your subject, meter correctly and effectively track it as you’re firing bursts. It’s also very responsive. If you can get the subject in the frame even for the briefest moment, there’s a strong chance the 7D Mark II will focus and meter for it correctly.

If you are into a great performing camera like Steve Jones Photography, especially for your needs in taking a lot of action shots, the Canon EOS 7D Mark II is worth the consideration.

A Guide on Hiring a Food Photographer

food photography tipsTaking pictures of food is commonly done these days. You can see individuals taking pictures of the food they eat in restaurants while there are those who capture images of what they are cooking at home. It is surely fun to take photographs of these delectable dishes. But well, not all of us can produce wonderful pics of these mouth-watering foods. You need to acquire certain skills in order to come up with pictures that would delight your viewers and make them desire to have a taste of such food.

Professional chefs who plan to share their recipes by producing a recipe book will need to add high-quality, book-worthy images that will make readers believe that indeed the recipes are worth trying. There are also restaurants and similar companies who need impressive photos of their prized dishes so as to entice potential customers to try and taste their foods.

For this reason, there are photo hobbyists who saw the need to learn the best ways to take photographs of appetizing food and offer food photography service. Interested food photographers will need to study how to get the shots right and present scrumptious recipes that look real and natural.

If you are planning to hire a food photographer to capture images of your recipes, then you will have to choose one meticulously. Not all photographers are great at food photography; some photographers are just claiming to be professional food photographers.

To help you find the right food photographer to hire, here are some tips worth following:

  1. Observe his/her past works carefully

Like searching for a Manchester wedding photographer, you also need to take a look at the work portfolio of the food photographer and notice the achievements, experiences indicated. You need to determine how skilled he/she is in food photography based on the number of years he/she has been taking pictures of food. Take note also how consistently wonderful (or not) the photos are. Check out if the pictures look unique and creative or simple and boring.

  1. Know his/her shooting techniques

There are food photographers who apply weird techniques (like using motor oil) in making the food glisten and appear more delectable. You have to avoid these kind of people because their practices are not right. There are techniques that can make food look delicious naturally.

  1. Ask past clients

Getting feedback from the past clients of the food photographer can assist you in knowing the photographer’s personality. Is he/she easy to work with? Does he/she listen to suggestions? You have to know whether the client had a good or bad experience with the photographer. You can get references from the photographer himself. An honest one won’t hesitate in giving you the contact numbers of some past customers.

If you really want your recipe book, food, magazine and food-related business to boom, then you have to find an experienced food photographer. He/she can promote your food in the best possible way so more and more customer will give your food a try. Good luck in hunting one for the job.

Making Use of Outdoor Light For Wedding Photography

Outdoor weddings are beautiful but challenging to cover to say the least. For one, weddings held outdoors are naturally beautiful occasions that makes an occasion as memorable as a wedding itself become more memorable. On the flipside however, the unpredictability and the harshness of light coming from the sun can be a challenge as it may cause underexposed or overexposed photos or photos be ruined by the bright sunlight that distracts the view captured in the image.

While we cannot control the light coming from the sun, as wedding photographers, we can play around with the sunlight to make some stunning outdoor photos with the help of some equipment to help diffuse the harsh sunlight. We shall detail a few of them here.

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On-Camera TTL Flash To Enhance Available Light

Used properly, an on-camera flash used outdoors can be of help for outdoor wedding photographers like wedding photographers south wales, creating either a theatrical or straightforward effect, depending on the occasion and mindset of the subject(s). It can be used to soften shadows, illuminate backlit subjects or darken the distracting background of a packed reception hall. There are also the shoe-mounted flashguns (aka Speedlites or Speedlights) that become an integral part of your camera once they’re locked in place. Then there are the dedicated, through-the-lens (TTL) flashguns, in which the flash output is determined by the degree of light required to complement pre-existing ambient light levels. You can also adjust the exposures to serve your purposes, whether you’re filling in shadows or darkening a background by increasing your shutter speed.

One great feature dedicated TTL flashguns have are the flash reflectors that zoom in or out to match the picture angle of the lens you are using, usually in the range of 28mm to 105mm or longer depending on the model in question. Most have a flip-down diffuser that spreads the light wide enough to cover the field of view of a 21mm lens, giving you good edge-to-edge illumination.

TTL Flash Light Modifiers To Soften the Hard-Edged Looks 

If you find that the harsh nature of electronic speedlights ruin the highlights of what would otherwise be lovely photos, these effects can be greatly controlled through the use of a number of readily available light-modifying attachments. To diffuse and soften the light of a flash gun and create more flattering and atmospheric portraits. These include snap-on diffusers, miniature beauty dishes, and soft boxes. Mini softboxes are particularly useful when shooting with speedlights, as they greatly soften and spread the range of light that these smaller strobes produce.

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Battery-Powered Studio Flash Systems for Small Groups

Even though you may think you have it covered with a couple of speedlights, in some cases, these speedlights may not be enough. Depending on the lighting conditions, you may need to augment the light that is available (or otherwise) with light from an artificial source to light a small group. This might require more light, with more of a spread than you can get from your speedlight, whether it’s off camera or on. More powerful and more flexible than shoe-mounted speedlights are thosebattery-powered flash systems which are ideal for shooting group portraits. For shooting larger groups or situations requiring larger volumes of light, portable battery-powered flash systems featuring 1000- to 2000-plus watt/seconds of light are available.

Reflectors and Diffusers

The challenge of shooting outdoors using available light is learning how to control it. It’s rare to shoot under outdoor lighting conditions that will not let us have to correct the fill, softening or diffusion, something that cannot be corrected by additional light alone. Depending on the situation, one has to use a number of scrims, reflectors and diffusing devices designed to optimize the lighting parameters of whatever ambient lighting conditions you might encounter.

Introducing iOS 9 and How It Empowers Your iPhone’s Camera

As far as the iPhone’s camera capabilities are concerned, iOS 9 was a revolutionary software update that gave the iPhone’s well-received camera a great boost with new features and an improved performance. We shall take a look at some of these features and how they’ve improved the iPhone’s camera experience overall.

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Manual Exposure Adjustment

This new tool in the Camera app now allows you to manually adjust the exposure to make the focus of the image you are about to capture lighter or darker, providing better composition for the photo in the process. This is a huge improvement from the previous set-up where you had to set focus and exposure together, which was often frustrating if you were looking into setting the focus for one part of the scene but set the exposure for another part of the frame.

To do this, you just tap on the part of the screen where you wish the focus will be on and a yellow box with a sun icon appears. You just swipe on the sun icon up to increase or down to decrease the exposure on that part of the frame.

Self-Timer

The native Camera app now includes a self-timer, allowing you to set a 3 second or 10 second delay when taking photos. If you’re taking a selfie or if you’re taking photos in low light with the risk of camera shake along the way, then the self-timer is a useful feature.

To set this feature, just tap the self-timer button (clock icon) on the camera, then set the delay to either 3 seconds or 10 seconds.

Time Lapse Video

In iOS 8 you can now also create time-lapse videos which enable you to film a scene over a period of time and then speed up the footage so that everything appears to move much more quickly.

You can easily access this feature in the camera menu, from which you can adjust settings and take videos basically the same as you use your camera.

Organizing photos

iOS 8 has made photo organizing a bit better with its new capabilities. One of them is the addition of a new album folder in your iPhone: “deleted items.” Basically, any photo that you delete will go into the Recently Deleted album.

And if you accidentally delete a photo, you don’t have to worry about possibly losing them forever. You can go to the Recently Deleted album. Tap Select, then select the photo or photos you want to recover and tap Recover. The photos will be restored to the Recently Added album.

Items in the Recently Deleted album will be permanently erased from the album after 30 days. But if you wish to permanently delete images from the album before the 30 day time limit, select the photos, then tap Delete.

Crop/Straighten tool

The cropping feature of the iPhone has also been improved, especially with the additional feature added to it which allows you to straighten photos as well easily, thanks to the dial that pops up in the editing window.

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More photo editing tools

Another cool feature in iOS 8 is the Manual Adjustments button that provides some more advanced photo editing capabilities for the iPhone. You can access it at the Photos album and clicking on the gear icon. gives you three options: Light, Color and B&W. Tapping the arrows next to each option displays a lot of  settings that you can alter manually like brightness, contrast, shadow, etc., allowing you to do more advanced photo editing on the iPhone.

Conclusion

If you are using your iPhone for photography extensively, like what some photographers like Dave Packer do, then you will surely love these features. Take time to learn their functionalities and compose better photos with these tools.

Why Shooting in RAW Can Be an Advantage

raw fileA common concern among photographers is whether to shoot in RAW or in JPEG. Beginner photographers will often hear from professional photographers that shooting in RAW is better. Yes indeed most professional shooters today choose to shoot in RAW for various reasons.

Let’s begin by defining first what a RAW is. A raw is a file format wherein the data of the image captured by your camera remains unprocessed and complete. It does not undergo automatic processing unlike in jpeg.  Thus, no data is compressed or lost. You see the exact details of the image as you capture it.

So, what’s the big deal if you get an uncompressed or unprocessed image when choosing RAW? Well, if you manage to preserve all the information of the file, then you can have better control of the image when you process it later on. Better control of how your shots will appear after post production is only one of the many advantages of shooting in RAW.

High Quality Images

Since it is important for you and your clients to produce the highest quality images, which means sharp, clear and detailed pictures, then shooting in RAW can surely help you achieve this. If you shoot in raw, the camera will not adjust or alter anything in your image. You can compose your image, use your skills, apply what you know and expect to get an image that is similar to what you see in the viewfinder. Of course, the better camera and ideal lens you have, the more perfect images you can get.

Correct Image Problems Easily

Shooting in raw will allow you more control of the images captured especially if there are flaws in it. You cannot expect to get perfect images all the time no matter how skilled you are. You will encounter situations that might hinder you from achieve that perfect. But then, if you shoot in RAW, you can easily correct the exposure, white balance, color and overall look of your images. You can enhance your photos effortlessly especially if you already gained the skills in photo editing.  Your clients will be impressed by how awesome your photos are.

Some photographers say that shooting in RAW will require one to spend more time in post processing later that’s why they choose to shoot in jpeg. Well, that is a lame excuse since even photographers who shoot in jpeg also spend time to edit or enhance the images. If you already skilled in photo editing, then post processing will be a breeze.

Memory Storage Requirement in RAW

A raw file is surely two to three times bigger than a jpeg which means that it takes up a bigger part of your memory card. This is one of the complaints by beginner photographers. This shouldn’t worry you though since nowadays memory cards a lot cheaper than before. You can even purchase affordable fast memory cards if you usually shoot fast, action events or games.

There’s no doubt that shooting in RAW offers so many advantages that you shouldn’t miss or take for granted. Go ahead and practice shooting in RAW now.

The Best Canon Lenses for your Wedding Photography

Do you have a Canon for your DSLR camera? Are you into wedding, portrait, and/or low light photography? Are you looking for a lens that would suit those types of photography are into? If yes, well you are in luck today as this guide will fill you in on the best lenses to use for whatever photography you do, whether it’s wedding, portrait, or low light photography.

Canon EF 50mm f/1.8 II

Canon’s EF 50mm f1.8 Mark II is an ideal choice for portrait and low-light photography on a budget. The 50mm focal length is a little short for classic portrait photography on a full-frame camera, but mount it on a cropped-frame model and it becomes equivalent to 80mm, a perfect length for portraits. Meanwhile, the f1.8 aperture can deliver a blurred background and gathers more than eight times as much light than the kit lenses when zoomed-in. indeed, this camera is for the thrifty-fifty.

Canon EF 50mm f/1.4 USM

Canon’s EF 50mm f1.4 USM is another ideal portrait lens for cropped bodies and a step-up from the f1.8 model above. You get a brighter aperture at f1.4 which can gather up to 16 times more light. You also get USM focusing which is quicker and quieter than other models, not to mention having easier manual focusing and a superior build quality. If you are willing to spend a little extra, this lens is a good bargain.

Sigma 50mm f1.4 DG HSM Art

If you want a truly high-end 50mm lens with autofocus as a wedding photographer Berkshire, the best choice would be Sigma’s 50mm f1.4 ART lens. It delivers better contrast and crisper details across the entire frame, especially in the corners. While the Sigma is bigger and heavier than any of the Canon 50mm lenses, it costs only two thirds of the f1.2 when you make the price comparison, and that’s before you even factor in the ability to switch its mount (at a cost) to a different system should you move from Canon to another brand in the future.

Canon EF 85mm f/1.8 USM

Canon’s EF 85mm f1.8 USM is a classic portrait lens for both full-frame and cropped bodies. The longer focal length allows you to stand a little further away to take wider shots, as well as accentuate the blurred background effect. The f1.8 aperture is sufficiently large to achieve very blurred backgrounds and the USM focusing is quick and quiet. It’s the most affordable Canon prime lens with a large aperture and delivers great quality.

Canon EF-S 17-55mm f/2.8 IS USM

The EF-S 17-55mm f2.8 USM only works on cropped-bodies, where it delivers an equivalent focal length of 27-88mm – ideal for capturing group shots and single portraits. The f2.8 aperture may not be as large as the lenses listed above, but is still sufficient to deliver a nice blurred background, and there’s image stabilization to iron-out any wobbles. An far as wedding photography is concerned, this is the ideal lens for cropped bodies

Canon EF 24-70mm f/2.8L II USM

Canon’s EF 24-70mm f2.8L USM is a favorite of pro portrait and wedding photographers, and is now more popular than ever in an improved Mark II version. It delivers a perfect range on full-frame bodies for group shots and single portraits, and is also great for cropped bodies if wide-angle is not that important. The f2.8 aperture may not be as bright as the lenses above, but it still delivers nice blurred backgrounds, not to mention it features excellent build quality and manual focusing.