Photography Basics: Tips For Taking Great Pics

Photography is a hobby that can be very rewarding. Concentrating on capturing specific moments in time with the right lighting and angle can help you escape from the stresses of everyday life. It can capture the youth and innocence of a child and age and wisdom in the face of a grandparent. Gain a new perspective on picture taking by reading the following article. In the following paragraphs, you’ll find many ways to make the moments you capture in photographs come to life.

Consider purchasing a dSLR in order to take professional style photos. The acronym DSLR stands for digital single lens reflex. This type of camera is the best choice because it allows you to see your image immediately after you have taken the picture. Those equipped with a full frame will inevitably provide a more comprehensive image and finer details.

Begin taking pictures upon leaving for a vacation or traveling opportunity. You will be taking plenty of pictures at your destination, but the journey getting there can offer opportunities for shots as well. Have your journey documented. For example, an airport provides lots of interesting, original subjects for taking unique pictures.

Photograph human subjects. Always get their permission first. As you travel, these pictures will bring back your memories of your trip. It’s a great idea to focus on the unique styles and expressions visible in each individual picture.

Moving around your subject is permissible and allows you opportunities for better shots. Shoot from above or below your subject, move to the right and left, or find an unexpected vantage point, and shoot away.

Focus your camera with the subject in the middle and then shift it to the left or right before taking the picture. Centering has come to be expected, and can seem rather boring to many. Off-centering your photos makes them more interesting to those viewing them.

Play with the notion of scale, perspectives and expressions. Any simple subject can be transformed into something artistic when it is used in a funny, unique way, or made to look much smaller or much bigger than it is. Experiment with your compositions to bring a unique perspective to an ordinary object.

If you are warming up for a wedding shoot, take pictures of simple, still subjects, such as a flower in the bouquet or the rings. This can be a great opportunity to get pictures.

If you want to shoot good photos, make sure your subject is in focus at all times. If you need your photos to have good composure, keep your camera in focus at all times. Especially in the beginning, keep your subject in view and centered. Leave the background and the framing to sort themselves out for the time being.

Capturing fleeting moments that can be lived over and over again is one of the greatest aspects of photography. It’s hard to imagine that a simple piece of photo paper could become a prized possession, but they do. If you use these hints and tips in your skills, you can get some new subject manner in photos.

Photography Tips for Getting From Good to Great

Being a good photographer and being a great one, are quite far apart in the results you get, but getting from good to great can often be simply a case of knowing a few little tips and tricks that have a massive impact on the results you get. I’m going to share with you, a few of the tricks and tips that can transform your results from okay, or even good, to exceptional.

First of all study the work of professional photographers – they’ve studied their art and whilst some of their work may not match the dizzy heights of such luminaries as Ansel Adams, they do illustrate an extremely high level of photography skills.  For example, the work of London Wedding Photographer David Bell is just outstanding (Visit his site at www.bellissimaphoto.co.uk ).  Weddings can be pretty boring subjects to photograph (IMHO), but David turns the ordinary into extraordinary.

So having inspired you a little, let’s talk tips.  One of the most underrated aspects of photography is aperture. The aperture is the name of the opening inside your lens which lets the light into the sensor. Naturally, the wider that opening, the more light allowed through, and the narrower the opening, the less light allowed in. This is the size of the aperture. Adjusting the aperture will dramatically affect your results.

The size of aperture is regulated by the control on the lens barrel, and the aperture is measured in f-stops. The smaller the number, the wider the opening.

Experiment with your aperture settings to familiarise yourself with the effects. Take care not to use a wider aperture in order to compensate for insufficient lighting because apart from increasing the light that is let into the sensor, a wider aperture also changes the percentage of the image that stays in focus.
The best time for using wider apertures is when taking portrait shots. The reason for this is, when you widen the aperture, the camera is focusing fully on the subject you have in focus. It becomes super-clear while the background will be blurred.

If a wide aperture blurs the background in order to pull the subject into full, clear focus, a narrow aperture will be better for landscapes, where you want the whole scene to be clear and in focus, including distant trees and flowers.

Another tip is to make sure you have the right filter. You could have a selection of filters, but if you’re only able to have one, it’s best to choose a circular polariser. This filter is the best option for beginners, and it will transform your photography results with vibrant tones and accentuating contrast. Editing a photo to get the effect of this filter is never as successful as using the filter in the first place.

Taking the time and putting in the effort to choose the right equipment for you, will make your journey to great photographer effortless.

Social Media Marketing Tips for Photographers

Social media marketing is perfect for marketing a visual art service like photography. Creating a business page to showcase your work is the perfect way to spread the word about your work, skills and art. Knowing a few social media marketing tips can help you be on your way to growing your business using social media.

The first step in building your social media empire is to open account for and set up pages to showcase your photography. Be sure to focus on visually driven sites such as Pinterest and Facebook. Adding twitter pages and Google+ is also a good idea due to the popularity of the sites and the added interest in your work.

Make sure to personalize your pages with details about yourself, your work, location and passions. Once you have personalized your page inviting friends and family to like your page is the next step. Make sure you fill out the page with some of your best work to bring in more people who might be interested in your services.

When marketing on Facebook it’s important to understand how your posts will be served up to your followers, posts with links are only shown to a very small fraction of your followers, on the other hand, pictures tend to be served out to more followers. There is also a limited number of people online at any given time, so it’s a good idea to drip feed your pictures, adding them to the timeline one at a time throughout the day for maximum reach.

Facebook ads are also a great way to generate likes and build interest in your page. Set a daily budget for a few days and be sure to select your target demographic, including location, age, income level, gender and relationship status. Another way to build your audience is by sharing the images from your business Facebook page to your timeline also helps increase coverage and promote more lies.

Pinterest is a different animal altogether. Make sure to add boards to showcase different types of work, follow other users, and link to Facebook to kick start your pointers following. Build your Pinterest audience by making it easy for users to find you and enjoy your work.

Social media marketing is an excellent way for photographers to build their client list and spread the word about their work. Due to the visual nature of social media, creating pages to help users find you can be very effective.

WordPress for Photographers Explained: Why Every Photographer Needs a WordPress Blog

While photo sharing and hosting websites, such as Flickr, continue to gain popularity and might be fun for a typical internet user, a photographer would like to have their own website and portfolio. Using free photo sharing sites are okay, but if you’d like to build more credibility, setting up your own website should be your top priority.

Getting Started with WordPress

It doesn’t take an expert to start their own website using WordPress. Initially, you need to secure your domain and pay for a hosting service, then install WordPress – which is free by the way. WordPress makes it easier for you to design your site, and as a professional photographer, you would want to choose a theme that allows you to showcase your images easily.

Don’t worry – there are a lot of photographers like you who are using WordPress. You’ll find both free and paid themes, making it easier for you to set-up your site. The entire process of building your site can be literally done by clicking and dragging. You don’t have to be a programmer to setup a site of your own. No coding experience is necessary – this is one of the benefits of using WordPress.

Install Plugins and Try Out Numerous Themes

As mentioned earlier, WordPress features a lot of themes for photographers. While it is true that you can build your site without programming knowledge, if you want a mobile responsive website, or one that offers advanced features, you can always hire a WordPress developer and designer to assist you in doing so. Otherwise, you can read tutorials and learn how you can design your own site if you’re just starting up and can’t afford to hire a designer yet.

Most photographers would prefer a gallery-like website, and you’ll be surprised to find a wide variety of themes to choose from. You’ll find themes with basic up to advanced functionalities, and it’s up to you to decide which one works best for your needs. Additionally, some of these themes would allow you to upload a custom header banner of your own, so you can personalize your site and have it branded specifically for you.

Aside from themes, WordPress offers a plethora of plug-ins. These plug-ins allow you to do more customization on your site, which makes it even easier for you to showcase your talent, hence, finding customers easily. You may find some plug-ins for monitoring your visitors, where they’re from, how they got to your site, blocking spam comments and many others.

WordPress is SEO Friendly

If you’ve recently started offering photography services, one of the most important things that you have to take into consideration is SEO, or search engine optimization. When you do a basic Google search for “Photographer in +City,” you’ll see a huge list of photographers and their sites within that given city.

It is important that your site is seen on major search engines. Otherwise, your site is good as non-existent. This is where WordPress comes in. The said platform is SEO friendly, making it easier for robots to crawl and find your site.

Of course, you still need to perform various SEO strategies and techniques to get on top of search engines, but if you have WordPress installed, this is a huge advantage on your end. To help you promote your site, you can even write guest posts for other blogs, which can bring huge traffic to your site.

Conclusion: In general, having your own portfolio and website doesn’t have to be difficult. With the help of WordPress, photographers now have the ability to design their own website, regardless if they’re using it for portfolio or personal use.

The Pieces Of Photography Equipment Every Pro Needs

There’s a fine line between a hobby photographer and a professional photographer. For one, a pro tends to make a sizable career out of it, while the hobbyist does it for fun, even if they make some money. But if you want to make a career out of photography, it’s imperative that you have the correct equipment.

What kind of equipment you get to set up shop will determine the types of clients you get. Whether you do outdoor photography or studio works, we’re going to walk you through the key pieces you need to assert yourself as a professional.

The Camera (Or More)

A photographer isn’t going to get very far if he or she doesn’t have a camera. The kind of camera you want is highly personal and dependent on your needs, budget, and your own tastes. You want a camera that has a high resolution. You also have to choose between digital or film, although many photographers these days use both. Usually the film for hobby pictures, and the digital for professional works.

We can’t tell you exactly which camera you should get. But once you have found the perfect one for you, you’re ready for the next pieces of equipment.

Lenses

Just because you have the camera doesn’t mean you can’t get accessories to make it even better. Most pros have an arsenal of different lenses to use on their camera(s). These lenses let them get closer to microscopic details and usually need to be carried in separate bags because they are so big. They are ideal if you take up-close nature photography, but can be used for other purposes as well. Some popular lenses include those that create filter effects without any photo editing. If you want a surreal edge to your photos, this could be a good investment.

Tripods

No matter how steady you think your hand is, it’s not steady enough for most professional portraits. A tripod is one of a photographer’s greatest friends. With a tripod you can ensure that your camera is set up perfectly while you concentrate on creating a scene or fixing your lighting. A good tripod is one that is sturdy and adjustable, meaning you can lower or raise it depending on the height you need. Tripods are one of the cheapest accessories you can get without sacrificing quality.

Lighting

If you do studio photography, then you know how important it is to have the proper lighting to make sure your photos come out great. You can’t just rely on the flash that comes with your camera – oftentimes these flashes are much too powerful for a professional photo. Instead you need to invest in studio lighting that will bring out the best in your subject, without washing them out or making them too dark to properly capture. Lighting is important even for some outdoor shoots, such as doing outdoor wedding photos.

Photoshop (Or Other Program)

Photoshop or something like it is a must these days. You don’t have to get crazy with the editing, but it can help you touch up lighting issues, erase objects that should not be in the photo, and add filters to create a certain feel in a photo. These programs aren’t that expensive or take much to get used to, so it’s worth checking out.

Becoming a serious, professional photographer requires more than just a point and shoot camera. You need the other essential pieces as well, but luckily you can bring them in gradually. Good luck on your new career as a serious photographer!

Tips On Starting a Successful Photography Business

The difference between starting your own photography business, and starting a photography business that will become successful can be just a few simple tips and extra things to be aware of that you might not have thought of. If you’re going into business for the first time, it’s important to plan really well, and plan ahead. Photography is an art of course, and you’re bound to be creative. Now you need to add organised, disciplined, self-motivating and resilient to your abilities.

The first step is to plan ahead. Make sure you know exactly what kind of a business you’re aiming for. Do extensive research to find out about your market, and the demand in your area of photography as well as in your geographic area. This ground work can be the deciding factor in the success or failure of your photography business. A combination of your own passion and preference, and your target market’s demands, requirements, preferences and needs, will help you to determine your goal.

Once you’ve chosen your area of expertise and you’ve conducted good research into what your target market want, what challenges and issues you will be able to solve for them, and the quality and size of business you want to create, you’ll need to ensure you have the right equipment. Taking into account the type of photography you’ll be doing, along with the prices you’ll be charging, work out the best equipment you can afford with the budget you have. Don’t skimp on quality and convenience if you can help it. It’s worth spending what you can in order to be able to produce a higher quality of photo, and in turn be able to charge a good price for it.

Pick up as much experience as possible. Even if you begin by doing a few freebies or discounted jobs, in return for being able to use the photos in your portfolio and on your website. And, most importantly, be sure to get testimonials from your clients, and include those on your website with the photos. It’s really worth doing a few low-priced or free sessions in order to receive great references and portfolio shots.

Another reason for starting out with free and discounted photo sessions is building contacts. Most people will only hire a photographer they’ve either used before, or had recommended to them by someone they know and trust. Naturally, make sure you always have a supply of your business cards with you, and that each client leaves with at least two – one to keep, and one to pass on. Encourage referrals by offering your clients a bonus print or a discount off the cost of their next session, for recommending you.

Plan little “gimmicks” to get noticed and to encourage clients to come back again and again. An example is: Offer a special bulk price for parents and children, where they pay for so many sessions in advance, at a substantial discount, and you will photograph them each year on or around the child’s birthday. This is a wonderful gift idea to suggest to friends and family members of new parents. You could even supply a special montage frame in which they can place the print they’ve chosen from each year. There are some lovely novelty frames available, and if this being purchased as a gift for new parents, you could supply the frame along with a specially designed voucher in a lovely gift pack.

Thinking out of the box like this, and using your own special and unique style, rather than doing the same as the crowd, will help to ensure your success.

Welcome to Focus Shift Magazine

Welcome to Focus Shift Magazine’s official blog!

In here we’ll be reporting photography news from across europe – lots of photography hint and tips, product reviews and photographer profiles.

Please excuse our dust as we start to build the site over the next week or two as we start to load the site with content and kick the tyre a little.

In the meantime we’ll leave you with the hottest news on the block this week – the launch of the new Nikon D810 – Nikon’s highest image quality ever!

Nikon’s Official Press Release

INTRODUCING NIKON’S NEW HIGH-RESOLUTION MASTER: THE ASTONISHINGLY VERSATILE D810

Nikon today introduces the D810, the new high-resolution master that’s ready for anything. From delicate textures to high-speed movement, this astonishingly versatile 36.3-megapixel camera will exceed every expectation.Offering incomparable image quality, high-speed performance, and Full HD video flexibility, the completely redesigned D810 surpasses its predecessor to deliver a new benchmark for high-resolution shooting. Its all-new FX-format sensor, ultra-wide ISO range, and EXPEED 4 image processor deliver unprecedented sharpness, impressive tonality, and reduced noise across all sensitivities. Flagship AF performance, a burst rate of up to 7 fps, and Full HD movie recording at 1080/60p enable any scene to be captured with rigorous precision, and Nikon’s Picture Control 2.0 provides exceptional in-camera image processing and optimisation flexibility. In the studio or on location, this is the ultimate imaging machine for serious photographers who want to realise their vision in exquisite detail.Simon Iddon, Group Product Manager for D-SLR products at Nikon UK says: “Feedback from professional photographers has been integral to the development of this product, upping the game of high resolution photography.”

He adds: “Significant increases in speed and ISO versatility, along with new features that minimise the camera’s internal vibrations during shooting for incredible stability, make the Nikon D810 the ultimate tool for visionary photographers working across a broad range of genres.”
High-resolution master
Taking creative freedom to a whole new level, the D810 opens up spectacular new possibilities for high-resolution shooting. The camera’s brand new FX-format sensor offers a class-leading count of 36.3 megapixels, and is designed without an optical low-pass filter to deliver the ultimate in image detail in both stills and movies. In a first for a D-SLR, the D810’s ultra-wide native ISO range starts at ISO 64 for cleaner, better-defined images when shooting in bright light, and you can shoot at up to ISO 12800, or extend the range from 32 to 51200 ISO equivalent. Equipped with the same EXPEED 4 image processing engine as used in the flagship D4S, the D810’s overall performance gets a significant boost: image rendering and ISO capability is vastly improved in both stills and video, with sophisticated new algorithms enabling remarkable clarity and enhanced gradation with a tangible sense of depth across the entire sensitivity range.
High-speed fidelity: fast, powerful, and ready for anything
Engineered to excel in any environment, the D810’s powerful high-speed capabilities deliver exceptional versatility, ensuring you can capture even the quickest, most unpredictable subjects in a big way. Faster continuous shooting speeds and the flagship Multi-CAM 3500FX 51-point AF system enable precise, uncompromised full-resolution images at up to 5 fps, plus the camera can shoot 15.3-MP images at up to 7 fps in DX crop mode. Nikon’s new Group Area AF mode offers fast acquisition and improved background isolation when shooting subjects that are comparatively small and close to a high-contrast or distracting background. A new shutter/mirror box mechanism reduces image shake for a steady viewfinder image with minimal blackout during high-speed shooting, and you can activate the new electronic front-curtain shutter to minimise internal vibrations and reduce the risk of micro-blur in subtle details. For faster image transfer and smoother post-production, Nikon’s RAW Size S file format delivers richly graded 12-bit uncompressed Nikon NEF files.
Cinematic movie-making freedom
Shooting movie footage on a camera as powerful as the Nikon D810 is an enriching and liberating experience. A powerful and flexible tool that will satisfy even the most demanding cinematographers, the D810 records Full HD (1080p) movies at 50p/60p frame rates with markedly reduced noise, moiré, and false colour. The camera offers FX and DX sensor crop formats as well as clean HDMI out, plus simultaneous capture of full-resolution footage in-camera and on an external recorder. You can set sensitivity from ISO 64 all the way up to ISO 51200 equivalent in M mode, and the auto ISO function lets you configure the maximum ISO settings you want to work with. Nikon’s 3D noise reduction reduces random noise, distortion, and flicker when filming at high sensitivities. Zebra mode shows you on the camera monitor exactly where highlights are blown. Superior audio control improves sound recording and offers greater overall flexibility: a stereo microphone input and an audio out let you fine-tune audio levels in isolation both before and during recording, you can select the sound range (wide/voice), and wind noise can be reduced when recording with the built-in microphone.
Creative flexibility
No matter which kind of photography you focus on, the D810 will perfectly realise your creative vision. Whether shooting stills or video, Nikon’s newly introduced second-generation Picture Control System provides invaluable tools for before and after the shoot by offering total control over sharpening, contrast, brightness, hue, clarity, and saturation. For the ultimate freedom in post-production, the new Flat setting will retain all the details and preserve rich tonal information in both highlights and shadows; the new Clarity setting lets you precisely adjust contrast and differentiate fine structures. When shooting, the camera’s 8.0-cm (3.2-in.), 1229k-dot colour-tune monitor lets you push the colour balance and brightness in any direction to suit your personal workflow preference. The new Live View split-screen zoom makes it possible to check levelling and sharpness with complete precision and is ideal for architectural or product shot photography. Additional creative capabilities include unlimited continuous shooting that lets you capture countless JPEGs and produce spectacular light-trail photography.
Total Digital Imaging System
Augmenting the D810’s spectacular imaging potential is the full power of Nikon’s total imaging system. The highest calibre optics are vital for such a high-megapixel camera and Nikon’s wide range of NIKKOR lenses will draw out the full potential of the D810’s 36.3-megapixel sensor with ease. With their exceptionally high resolving power, NIKKOR lenses meet the demands of photographers in every field. Also fully compatible with Nikon’s industry-leading Creative Lighting System, the D810 works with a range of versatile Nikon Speedlights for creative flash photography on- or off-camera.
Summary of key features:
– New 36.3-MP FX-format sensor: offers the ultimate in image detail and excellent cropping flexibility.
– Ultra-wide light sensitivity: ISO range of 64–12800, extendable from 32–51200 ISO equivalent.
– Up to 7 fps burst rate: uncompromised full-resolution images at up to 5 fps. 15.3-MP images at up to 7 fps in DX crop mode.
– EXPEED 4: boosts the camera’s overall performance to a whole new level.
– Flagship AF performance: Multi-CAM 3500FX 51-point AF system configurable in 9-point, 21-point, and 51-point coverage settings and sensitive down to -2 EV (ISO 100, 20 °C/68 °F).
– Group Area AF mode: fast acquisition and improved background isolation even in challenging lighting conditions.
– Multi-area D-Movie: Full HD (1080p) movies in FX- and DX-format at 50p/60p. Access the full light sensitivity range, from ISO 64, while filming, and control shutter speed, aperture, and audio levels, too.
– RAW Size S: delivers richly graded 12-bit uncompressed Nikon NEF files that enable faster image transfer and smoother post-production.
– Picture Control 2.0: ease post-production with Flat setting for maximum dynamic range; fine-adjust detail with Clarity.
– Ultra-sharp: new shutter/mirror box architecture and electronic front-curtain features ensure the sharpest possible results.
– Colour-tune monitor: anti-reflective 8.0-cm (3.2-in.), 1229k-dot RGBW LCD monitor. Push the colour balance and brightness in any direction.
– Live View split-screen zoom: check levelling and sharpness with complete precision. Accessed via the camera’s ‘i’ button.
– Fast durable shutter: Kevlar/carbon fibre-composite shutter unit with 52 ms shutter lag, standard life cycle rating of 200,000 releases, and a shutter speed of 1/8000 to 30 s, with flash synchronization at up to 1/250 s.
– Unlimited continuous shooting: capture countless JPEGs and produce spectacular light-trail photography.
– High-capacity EN-EL15 battery: ultra-compact and lightweight lithium-ion rechargeable battery with a capacity of 1900 mAh (7.0V). Capture up to 1,200 still images¹ on a single charge.
– Storage media: two card slots for a smooth shooting experience. One CF card slot for high-speed UDMA 7 cards, and one SD card slot for high-speed, high-capacity SDXC and UHS-I cards.
– Durable magnesium alloy body: extensive weather and dust sealing ensure the D810 is moisture and dust resistant.
– Wired and wireless connection: supports Ethernet and wireless LAN. To connect, use the optional UT-1 Data Transmitter together with the WT-5 Wireless Transmitter.¹ Based on the CIPA standards.