Our Site’s Privacy Policy

This Privacy Policy governs the manner in which Shift Magazine collects, uses, maintains and discloses information collected from users (each, a “User”) of the http://www.shiftmag.eu website (“Site”). This privacy policy applies to the Site and all products and services offered by Shift Magazine.

Personal identification information

We may collect personal identification information from Users in a variety of ways in connection with activities, services, features or resources we make available on our Site.. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

Shift Magazine may collect and use Users personal information for the following purposes:
– To improve our Site
We may use feedback you provide to improve our products and services.
How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Compliance with children’s online privacy protection act

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

Changes to this privacy policy

Shift Magazine has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Shift Magazine
http://www.shiftmag.eu

This document was last updated on July 17, 2014

WordPress for Photographers – 5 tips to optimize your site

5 WordPress Tips That Will Help You Optimize Your Photography Website

Optimization plays a significant role in all kinds of sites, but it’s especially important when it comes to WordPress, and even more important when that website is also hosting a lot of photographs. There are a number of things that can dramatically effect the speed of a WordPress based photography website, both for better and for worse, and in this article we look at a few of them.

Because of this, it’s important to do all you can to get your site optimize. Below, you’ll find five simple tips that will help you get your WordPress site in great shape.

1. Make sure the theme you choose is fast

A slow loading theme can cause a number of problems for your site. One of the things search engines look at is site load time, which means a slow-loading site won’t rank as highly. In addition, themes that load slowly are frustrating to users. Experiment with themes until you find one that works well.  Well known photography marketing site Photoproseo.com uses the Genesis Framework for their WordPress for Photographers training site – so we can assume this is one of the speedier themes given the response times of their website.

2. Don’t use too many plugins

WordPress plugins can be incredibly useful. However, too many of them can slow a site down. Make sure to get rid of any plugins your site doesn’t need.

3. Use a cache plugin

One type of plugin you do want to use is a cache plugin. These plugins can significantly reduce page load times, and are extremely easy to use. The most popular cache plugin on WordPress is W3 Total Cache, but there are a number of very good options.

4. Empty out your trash

When comments, posts, or images are deleted on WordPress, they automatically go to the trash system. This means content that was accidentally deleted can easily be restored, but it also means that deleted content can take up room on your site. Periodically empty out your trash so that your site doesn’t get clogged up.

5. Choose a good hosting plan

While there are many things you can do to optimize your WordPress site, some things will just come down to your host. Choosing a good hosting plan is crucial if you want to make sure your site is reliable and loads quickly.

Before signing up for a hosting plan, take the time to research available hosts. Read reviews and ask for recommendations. A good host is worth paying more for.

Optimizing your WordPress site is easy, but it’s also important. Take advantage of these tips and make sure that your site is the best it can be. You’ll be amazed at how much faster your site can load.

Did you find these 5 tips useful – here’s another 5 tips for you we found on YouTube from MagneticTV

Photography Tips for Getting From Good to Great

Being a good photographer and being a great one, are quite far apart in the results you get, but getting from good to great can often be simply a case of knowing a few little tips and tricks that have a massive impact on the results you get. I’m going to share with you, a few of the tricks and tips that can transform your results from okay, or even good, to exceptional.

First of all study the work of professional photographers – they’ve studied their art and whilst some of their work may not match the dizzy heights of such luminaries as Ansel Adams, they do illustrate an extremely high level of photography skills.  For example, the work of London Wedding Photographer David Bell is just outstanding (Visit his site at www.bellissimaphoto.co.uk ).  Weddings can be pretty boring subjects to photograph (IMHO), but David turns the ordinary into extraordinary.

So having inspired you a little, let’s talk tips.  One of the most underrated aspects of photography is aperture. The aperture is the name of the opening inside your lens which lets the light into the sensor. Naturally, the wider that opening, the more light allowed through, and the narrower the opening, the less light allowed in. This is the size of the aperture. Adjusting the aperture will dramatically affect your results.

The size of aperture is regulated by the control on the lens barrel, and the aperture is measured in f-stops. The smaller the number, the wider the opening.

Experiment with your aperture settings to familiarise yourself with the effects. Take care not to use a wider aperture in order to compensate for insufficient lighting because apart from increasing the light that is let into the sensor, a wider aperture also changes the percentage of the image that stays in focus.
The best time for using wider apertures is when taking portrait shots. The reason for this is, when you widen the aperture, the camera is focusing fully on the subject you have in focus. It becomes super-clear while the background will be blurred.

If a wide aperture blurs the background in order to pull the subject into full, clear focus, a narrow aperture will be better for landscapes, where you want the whole scene to be clear and in focus, including distant trees and flowers.

Another tip is to make sure you have the right filter. You could have a selection of filters, but if you’re only able to have one, it’s best to choose a circular polariser. This filter is the best option for beginners, and it will transform your photography results with vibrant tones and accentuating contrast. Editing a photo to get the effect of this filter is never as successful as using the filter in the first place.

Taking the time and putting in the effort to choose the right equipment for you, will make your journey to great photographer effortless.

Social Media Marketing Tips for Photographers

Social media marketing is perfect for marketing a visual art service like photography. Creating a business page to showcase your work is the perfect way to spread the word about your work, skills and art. Knowing a few social media marketing tips can help you be on your way to growing your business using social media.

The first step in building your social media empire is to open account for and set up pages to showcase your photography. Be sure to focus on visually driven sites such as Pinterest and Facebook. Adding twitter pages and Google+ is also a good idea due to the popularity of the sites and the added interest in your work.

Make sure to personalize your pages with details about yourself, your work, location and passions. Once you have personalized your page inviting friends and family to like your page is the next step. Make sure you fill out the page with some of your best work to bring in more people who might be interested in your services.

When marketing on Facebook it’s important to understand how your posts will be served up to your followers, posts with links are only shown to a very small fraction of your followers, on the other hand, pictures tend to be served out to more followers. There is also a limited number of people online at any given time, so it’s a good idea to drip feed your pictures, adding them to the timeline one at a time throughout the day for maximum reach.

Facebook ads are also a great way to generate likes and build interest in your page. Set a daily budget for a few days and be sure to select your target demographic, including location, age, income level, gender and relationship status. Another way to build your audience is by sharing the images from your business Facebook page to your timeline also helps increase coverage and promote more lies.

Pinterest is a different animal altogether. Make sure to add boards to showcase different types of work, follow other users, and link to Facebook to kick start your pointers following. Build your Pinterest audience by making it easy for users to find you and enjoy your work.

Social media marketing is an excellent way for photographers to build their client list and spread the word about their work. Due to the visual nature of social media, creating pages to help users find you can be very effective.

WordPress for Photographers Explained: Why Every Photographer Needs a WordPress Blog

While photo sharing and hosting websites, such as Flickr, continue to gain popularity and might be fun for a typical internet user, a photographer would like to have their own website and portfolio. Using free photo sharing sites are okay, but if you’d like to build more credibility, setting up your own website should be your top priority.

Getting Started with WordPress

It doesn’t take an expert to start their own website using WordPress. Initially, you need to secure your domain and pay for a hosting service, then install WordPress – which is free by the way. WordPress makes it easier for you to design your site, and as a professional photographer, you would want to choose a theme that allows you to showcase your images easily.

Don’t worry – there are a lot of photographers like you who are using WordPress. You’ll find both free and paid themes, making it easier for you to set-up your site. The entire process of building your site can be literally done by clicking and dragging. You don’t have to be a programmer to setup a site of your own. No coding experience is necessary – this is one of the benefits of using WordPress.

Install Plugins and Try Out Numerous Themes

As mentioned earlier, WordPress features a lot of themes for photographers. While it is true that you can build your site without programming knowledge, if you want a mobile responsive website, or one that offers advanced features, you can always hire a WordPress developer and designer to assist you in doing so. Otherwise, you can read tutorials and learn how you can design your own site if you’re just starting up and can’t afford to hire a designer yet.

Most photographers would prefer a gallery-like website, and you’ll be surprised to find a wide variety of themes to choose from. You’ll find themes with basic up to advanced functionalities, and it’s up to you to decide which one works best for your needs. Additionally, some of these themes would allow you to upload a custom header banner of your own, so you can personalize your site and have it branded specifically for you.

Aside from themes, WordPress offers a plethora of plug-ins. These plug-ins allow you to do more customization on your site, which makes it even easier for you to showcase your talent, hence, finding customers easily. You may find some plug-ins for monitoring your visitors, where they’re from, how they got to your site, blocking spam comments and many others.

WordPress is SEO Friendly

If you’ve recently started offering photography services, one of the most important things that you have to take into consideration is SEO, or search engine optimization. When you do a basic Google search for “Photographer in +City,” you’ll see a huge list of photographers and their sites within that given city.

It is important that your site is seen on major search engines. Otherwise, your site is good as non-existent. This is where WordPress comes in. The said platform is SEO friendly, making it easier for robots to crawl and find your site.

Of course, you still need to perform various SEO strategies and techniques to get on top of search engines, but if you have WordPress installed, this is a huge advantage on your end. To help you promote your site, you can even write guest posts for other blogs, which can bring huge traffic to your site.

Conclusion: In general, having your own portfolio and website doesn’t have to be difficult. With the help of WordPress, photographers now have the ability to design their own website, regardless if they’re using it for portfolio or personal use.

The Pieces Of Photography Equipment Every Pro Needs

There’s a fine line between a hobby photographer and a professional photographer. For one, a pro tends to make a sizable career out of it, while the hobbyist does it for fun, even if they make some money. But if you want to make a career out of photography, it’s imperative that you have the correct equipment.

What kind of equipment you get to set up shop will determine the types of clients you get. Whether you do outdoor photography or studio works, we’re going to walk you through the key pieces you need to assert yourself as a professional.

The Camera (Or More)

A photographer isn’t going to get very far if he or she doesn’t have a camera. The kind of camera you want is highly personal and dependent on your needs, budget, and your own tastes. You want a camera that has a high resolution. You also have to choose between digital or film, although many photographers these days use both. Usually the film for hobby pictures, and the digital for professional works.

We can’t tell you exactly which camera you should get. But once you have found the perfect one for you, you’re ready for the next pieces of equipment.

Lenses

Just because you have the camera doesn’t mean you can’t get accessories to make it even better. Most pros have an arsenal of different lenses to use on their camera(s). These lenses let them get closer to microscopic details and usually need to be carried in separate bags because they are so big. They are ideal if you take up-close nature photography, but can be used for other purposes as well. Some popular lenses include those that create filter effects without any photo editing. If you want a surreal edge to your photos, this could be a good investment.

Tripods

No matter how steady you think your hand is, it’s not steady enough for most professional portraits. A tripod is one of a photographer’s greatest friends. With a tripod you can ensure that your camera is set up perfectly while you concentrate on creating a scene or fixing your lighting. A good tripod is one that is sturdy and adjustable, meaning you can lower or raise it depending on the height you need. Tripods are one of the cheapest accessories you can get without sacrificing quality.

Lighting

If you do studio photography, then you know how important it is to have the proper lighting to make sure your photos come out great. You can’t just rely on the flash that comes with your camera – oftentimes these flashes are much too powerful for a professional photo. Instead you need to invest in studio lighting that will bring out the best in your subject, without washing them out or making them too dark to properly capture. Lighting is important even for some outdoor shoots, such as doing outdoor wedding photos.

Photoshop (Or Other Program)

Photoshop or something like it is a must these days. You don’t have to get crazy with the editing, but it can help you touch up lighting issues, erase objects that should not be in the photo, and add filters to create a certain feel in a photo. These programs aren’t that expensive or take much to get used to, so it’s worth checking out.

Becoming a serious, professional photographer requires more than just a point and shoot camera. You need the other essential pieces as well, but luckily you can bring them in gradually. Good luck on your new career as a serious photographer!

Tips On Starting a Successful Photography Business

The difference between starting your own photography business, and starting a photography business that will become successful can be just a few simple tips and extra things to be aware of that you might not have thought of. If you’re going into business for the first time, it’s important to plan really well, and plan ahead. Photography is an art of course, and you’re bound to be creative. Now you need to add organised, disciplined, self-motivating and resilient to your abilities.

The first step is to plan ahead. Make sure you know exactly what kind of a business you’re aiming for. Do extensive research to find out about your market, and the demand in your area of photography as well as in your geographic area. This ground work can be the deciding factor in the success or failure of your photography business. A combination of your own passion and preference, and your target market’s demands, requirements, preferences and needs, will help you to determine your goal.

Once you’ve chosen your area of expertise and you’ve conducted good research into what your target market want, what challenges and issues you will be able to solve for them, and the quality and size of business you want to create, you’ll need to ensure you have the right equipment. Taking into account the type of photography you’ll be doing, along with the prices you’ll be charging, work out the best equipment you can afford with the budget you have. Don’t skimp on quality and convenience if you can help it. It’s worth spending what you can in order to be able to produce a higher quality of photo, and in turn be able to charge a good price for it.

Pick up as much experience as possible. Even if you begin by doing a few freebies or discounted jobs, in return for being able to use the photos in your portfolio and on your website. And, most importantly, be sure to get testimonials from your clients, and include those on your website with the photos. It’s really worth doing a few low-priced or free sessions in order to receive great references and portfolio shots.

Another reason for starting out with free and discounted photo sessions is building contacts. Most people will only hire a photographer they’ve either used before, or had recommended to them by someone they know and trust. Naturally, make sure you always have a supply of your business cards with you, and that each client leaves with at least two – one to keep, and one to pass on. Encourage referrals by offering your clients a bonus print or a discount off the cost of their next session, for recommending you.

Plan little “gimmicks” to get noticed and to encourage clients to come back again and again. An example is: Offer a special bulk price for parents and children, where they pay for so many sessions in advance, at a substantial discount, and you will photograph them each year on or around the child’s birthday. This is a wonderful gift idea to suggest to friends and family members of new parents. You could even supply a special montage frame in which they can place the print they’ve chosen from each year. There are some lovely novelty frames available, and if this being purchased as a gift for new parents, you could supply the frame along with a specially designed voucher in a lovely gift pack.

Thinking out of the box like this, and using your own special and unique style, rather than doing the same as the crowd, will help to ensure your success.